copywriting, journalism Jo Stone copywriting, journalism Jo Stone

Flooded homes redesigned for the future

We started out as journalists so copywriting and content is second nature. This article was written for News Corp as a project for the Digital News Academy and featured on the front page of the popular Real Estate lift out.

It’s all about bagging a bargain home in Brisbane’s flooded suburbs. Tips for design from architects and advice from real estate agents on how to pick a winning renovator. A good story needs a case study as well as a timely hook.

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health campaign Jo Stone health campaign Jo Stone

Don’t listen to the Jibber health campaign

A fully integrated health campaign across TV, radio and print from campaign slogan and concept to TV commercial, media relations, marketing material and internal/external communications.

Paul worked with a graphic designer to create the campaign logo and concept then shot, edited and produced the accompanying TV commercial, social media video campaign and produced marketing/promotional material for stakeholders across the Primary Health Network patch.

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product launch Jo Stone product launch Jo Stone

Lifestyle media + PR campaign: product launch

My Kitchen Rules stars Dan and Steph Mulheron have created an innovative new online cookbook that aims to reduce food waste, save people money AND teach some kitchen skills along the way.

Product launch: new cookbook that changes the way you shop and eat. Targeted lifestyle campaign on Australia’s largest parenting related website.

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Crisis Communications webinar

We collaborated with It’s PR Darlings to deliver a “Crisis Communications for a COVID World” webinar in partnership with Medianet, now available as an online course.

The five-part course comes with a checklist + workbook, which provides a best practice framework for organisations - large or small - to develop comprehensive, tailored crisis communications plans.

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family law Evie McDonough family law Evie McDonough

ASX listed Family Law firm business and issues media

Working with ASX listed firm Australian Family Lawyers we have produced stories ranging from business results and new office openings to issues based campaigns.

The coronavirus crisis created a “perfect storm” for relationship problems with social distancing, isolation, lockdowns and working from home adding to financial pressures from job losses and an unstable economy.

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Lack of female football facilities threatens development of next wave of players

The lack of football infrastructure in Victoria is at a crisis point and will not be able to cope with the demand created by the Matildas' successful World Cup campaign, the chief executive of Football Victoria (FV) has warned.

Football Star Academy founder Peter Nikolakopoulos said the lack of female facilities was causing young women to leave the game.

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media relations Evie McDonough media relations Evie McDonough

Women Who Weld: media campaign

Regional promotion of a ground-breaking work program promoting gender diversity in the male dominated manufacturing industry. Two TV news segments, front page newspaper story and multiple online stories.

“Working in a traditionally male-dominated field was an intimidating prospect for a Queensland schoolgirl - before she learned to weld.” Fairfax Online

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