Flooded homes redesigned for the future
We started out as journalists so copywriting and content is second nature. This article was written for News Corp as a project for the Digital News Academy and featured on the front page of the popular Real Estate lift out.
It’s all about bagging a bargain home in Brisbane’s flooded suburbs. Tips for design from architects and advice from real estate agents on how to pick a winning renovator. A good story needs a case study as well as a timely hook.
National health launch featuring NRL Legend
NRL legend Darius Boyd stars in the national launch of a healthcare program to improve the wellbeing of remote communities.
The campaign included a live cross from outback Queensland into Weekend Sunrise on Channel 7, content marketing via multiple social platforms and EDMs PLUS strategy and community stakeholder engagement.
Podcast: ideation, production, hosting + editing
Introducing the Strong Enough podcast for Eating Disorders Families Australia, supporting carers of loved ones with eating disorders.
Each episode starts with an innovative “moment to yourself” meditation to promote self care.
Sticks & Stones PR is involved in every facet of production from executive producer, to host and editing roles.
Don’t listen to the Jibber health campaign
A fully integrated health campaign across TV, radio and print from campaign slogan and concept to TV commercial, media relations, marketing material and internal/external communications.
Paul worked with a graphic designer to create the campaign logo and concept then shot, edited and produced the accompanying TV commercial, social media video campaign and produced marketing/promotional material for stakeholders across the Primary Health Network patch.
Travel & Eat with Dan and Steph: Channel 7 TV show + PR
Media and PR for TV show launch
Travel & Eat with Dan and Steph was a 5 part series on Channel 7 - 7QLD, 7TWO, 7FLIX, 7PLUS.
A travel and cooking show with a twist - it is the taste of international travel in your own backyard.
The Bank of Mum and Dad: personal finance product campaign launch
The Bank of Mum and Dad is Australia’s ninth largest lender but often stumbles through big transactions without the lawyers financial institutions use.
Parents who loan or give money to their children … can find themselves in horror financial and emotional situations.
Lifestyle media + PR campaign: product launch
My Kitchen Rules stars Dan and Steph Mulheron have created an innovative new online cookbook that aims to reduce food waste, save people money AND teach some kitchen skills along the way.
Product launch: new cookbook that changes the way you shop and eat. Targeted lifestyle campaign on Australia’s largest parenting related website.
Crisis Communications webinar
We collaborated with It’s PR Darlings to deliver a “Crisis Communications for a COVID World” webinar in partnership with Medianet, now available as an online course.
The five-part course comes with a checklist + workbook, which provides a best practice framework for organisations - large or small - to develop comprehensive, tailored crisis communications plans.
ASX listed Family Law firm business and issues media
Working with ASX listed firm Australian Family Lawyers we have produced stories ranging from business results and new office openings to issues based campaigns.
The coronavirus crisis created a “perfect storm” for relationship problems with social distancing, isolation, lockdowns and working from home adding to financial pressures from job losses and an unstable economy.
Lifestyle publicity for international brand
International tech company launching in Australia needed a brand awareness campaign.
Sticks & Stones PR worked to provide coverage in leading digital sites and newspapers. Content creation is an important part of publicity campaigns and as former journalists we can create everything from video to column inches.
World First Research into veteran health: National campaign
A national campaign to launch world first research into veteran health and the adjustment to civilian life.
Sticks & Stones PR worked with production company RELEASE ME MEDIA to create multi-platform assets to tell the story and generate newspaper, radio, digital and TV stories.
Lack of female football facilities threatens development of next wave of players
The lack of football infrastructure in Victoria is at a crisis point and will not be able to cope with the demand created by the Matildas' successful World Cup campaign, the chief executive of Football Victoria (FV) has warned.
Football Star Academy founder Peter Nikolakopoulos said the lack of female facilities was causing young women to leave the game.
National media campaign on superannuation law changes
A national campaign including TV and online stories to raise awareness about superannuation changes on July 1. The changes will put millions of Australians at risk of under insurance especially women on maternity leave and the self employed.
SUBPOD Sydney TV Launch: making compost fashionable
Sydney schoolkids meet Subpod: the world's first modular in-garden composting system that turns food waste into soil food with no smells or mess.
These Sydney schoolkids are getting a first hand look at the new Australian invention that is taking the world by storm. Even better it looks like a nice piece of garden furniture!
Women Who Weld: media campaign
Regional promotion of a ground-breaking work program promoting gender diversity in the male dominated manufacturing industry. Two TV news segments, front page newspaper story and multiple online stories.
“Working in a traditionally male-dominated field was an intimidating prospect for a Queensland schoolgirl - before she learned to weld.” Fairfax Online
Jack Wilkinson Kids on The Project: School children mental health crisis
Kristy Sturgess’ world was shattered when she discovered her little boy had left a heartbreaking suicide note.
It’s a national tragedy recognised by Treasurer Josh Frydenberg who has announced almost half a billion dollars will be poured into pioneering a youth mental health and suicide project.
Australian school principals attacked and threatened at record levels, report finds
Anni Miers has been punched, kicked and spat on by students then "shirtfronted" by their furious parents — all for doing her job. Other school principals have reported being headbutted, abused and threatened with scissors.
Crowd Pleaser: An “AirBnB” for entertainers start-up
Rory and Rebecca were planning their dream ceremony when they discovered a “painful” problem. So the idea behind the CrowdPleaser platform was born and their solution is raking in the cash.
New Whimm.com national column
In our new weekly series Work It Out, employment law expert Christie Toy answers all your curly office questions.
Q: Someone thought it was funny to give me a sex toy as my Secret Santa – I opened it in front of the CEO and was mortified. I know who it was from - what can I do now?
Your ‘How To’ video: Make it look professional
Your “How To” video on your website is probably going to be your most watched content so make sure it looks professional. We’re shooting a series of productions for FitGenes Australia promoting the new CarbChoice DNA test as part of an integrated marketing campaign. STAY TUNED!