Lifestyle media + PR campaign: product launch
Lifestyle Public Relations and Media campaign product launch including targeted stories in leading national publications. Kidspot is the number one parenting site in Australia and has over 21 million pages views each month.
“My Kitchen Rules stars Dan and Steph Mulheron have created an innovative new online cookbook that aims to reduce food waste, save people money AND teach some kitchen skills along the way.
The Box Sets ebook is a collection of 30 recipes with 10 master shopping lists. Grouped into 3 recipes per week the sets aim to use all the the ingredients required on your shopping list to cut down on waste and save you dollars in the long run.
“All you need are some easy chef tricks and a few foodie hacks to make the 3 different meals. One Box Set has a frittata, a Thai salad and a rice dish so there is a lot you can do with similar ingredients if you know how. We’ve also worked the recipes around standard sized products, which means you’re only buying what you need to make that set of meals,” says Dan, who is now a qualified chef after winning MKR.”