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Media Training

WITH INDUSTRY EXPERTS

With more than 20 years of media experience in front of the cameras and behind the microphones, Jo and Paul Stone can offer media insights like no others. The Sticks & Stones PR media training package is innovative, informative and encouraging. We give you live, on camera experience with a qualified camera operator. Our instant replay facilities allow us to examine your performance and give you immediate tips to improve your presentation. But it’s not just about TV: we’ll also teach you skills that you can use in radio, print and online interviews, plus presentation techniques that work for any public speaking. Why do you need media training? Because the day you need it may come unexpectedly! A crisis never happens when you expect it. Media training and media relations skills should be updated on a regular basis so you are ready to perform.

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Half Day Courses

We start by giving you a media industry overview so you understand the mechanics of news gathering and how to deliver what journalists actually need. You’ll find out how a newsroom works, what makes something newsworthy and how to find a story in your organisation. Our Anatomy of a News Story is an innovative look at how all the elements fit together.

We then take you through individual on-camera interviews, reviewing your presentation on immediate playback, working on ways to lift and polish your presentation.

  • Each session is a bespoke training package written for you. We discuss the skills the team needs and tailor each individual interview practise to match, using relevant content to master the techniques.

    We can even prepare you for specific media events or expected crisis situations. (We are happy to sign NDAs.)

    Want your team to learn more about podcast presentation or upgrade their video skills to help feed your social media? We can do this too.

  • Use our large on-site studio at our Brisbane office or we can come to your boardroom location Australia-wide.

    We love to travel! With camera contacts in all major and regional cities we can deliver full service training in any location.

    Call us if a virtual media training package would suit you better. Media training can be delivered in multiple ways.

  • Half Day courses are usually 4 hours long for a maximum of 4 people but call us to discuss your needs. We are flexible and innovative so we can create something just for you!

    Recent training programs have included: remote content creation skills, podcast presentation, podcast interview techniques and tips, social media including TikTok presentation PLUS reviewing current platform uses and identifying areas of improvement.

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Spit and Polish

Are you a solo operator, CEO or Founder that wants to get some media attention for your business, organisation or cause? Sticks & Stones PR also offer a short course designed just for you! Our 2 hour Spit and Polish short course packs our full service media training program into a personalised one-on-one session. Find out how to look and sound better on camera and deliver what journalists need. Grow your business or promote your cause by coming a thoughtleader in the media.

The Spit and Polish short course includes on-camera rehearsals with live feedback, insiders’ tips on how the media operates and a breakdown on what journalists are looking for when they arrive. All of this can be done in our on-site boardroom in Brisbane or we can come to your office! We also like to travel so that office can be anywhere! Email us now for more information and a price list.

 
 

Testimonials

  • Darren Schliebs, CEO, Fitgenes

    "I have appeared on several nationally networked TV programs as a result of Sticks & Stones media support, and at all times I felt fully-prepared, confident and comfortable in delivering my key messages, thanks to the training provided by Paul and Jo. Their journalism experience was obvious when discussing the tips and tricks of delivering a good performance on air, and I found their insights into demystifying the interview process especially beneficial."

  • Diana Edwards, Buyers Agent, Property Pursuit

    “The difference we experienced from the start of the media training session to the finish with Sticks & Stones is a story worth telling.

    Being trained by two seasoned journalists in the tricks of the trade meant that we covered all we needed to know about handling the media, presenting our key messages, being groomed for camera and being quoted the way we want to be. The session was entertaining, inspiring and fun.”

  • Mandy Weidman, The Fundraising Whisperer

    “I found the workshop very personalised - it wasn't the same advice given to each person, but rather focussed very much on individual needs and quirks.

    If you're thinking about braving the camera, I would recommend doing media training with Jo and Paul and their team.”

  • Nathan Wunsch, Buyers Agent, Property Pursuit

    “The content was very interesting & informative, and it was great to be able to draw on the wealth of knowledge from their first-hand media experience. Learnt a lot and feel much more confident in my abilities – highly recommend.”