Video News Release
We like to call these “Release Me” packages! We create a Video News Release PLUS a 2 minute news style story about your business, event or product that’s copyright free and can be used by journalists or for your own EDMs, Social Media or advertising.
These packages are designed to suit busy, time poor journalists, giving them ultimate flexibility to tell your story by adding your approved video content to their online articles or channels.
We use our decades of media experience to create a short newsworthy video with a professional voice over PLUS provide a VNR or Video Media Release that journalists can also re-purpose.
Let us be your virtual newsroom! We can create stories for your own channels as well as national media platforms.
Check out some of our previous Release Me story packages below.
Cyclists warned on hearing danger
Cycling is one of John Swete Kelly’s great loves but decades as an Army engineer exposed him to loud machinery noise, which has seen his hearing go downhill.
The 64 year old was finding his deteriorating ability to hear while riding his bike was starting to become a serious safety issue.
John knew it was time for hearing aids, turning to the new adult program at Queensland’s world renowned Hear and Say centre.
World first study: helicopter parents bad for teen mental health
In new, world-first research Australian Catholic University’s Institute for Positive Psychology and Education spoke to thousands of Australian teenagers about their parents behaviour when they pushed for more independence.
Researchers found a “collaborative” parenting style was much more successful with parents listening to their children’s opinions, allowing choice and providing explanations for rules and boundaries.
The research also unearthed a worrying link between controlling or coercive parents and a sharp drop in teen mental health.
New dentist treatment for headaches and jaw pain
Isabelle Cook battled stress-related jaw pain for years, suffering with headaches and making everyday tasks a challenge.
Then a routine trip to the dentist turned out to be lifechanging, with a new treatment fixing her chronic pain.
“Jaw pain is incredibly common. It is like our version of lower back pain,”” said Dr Lou Waldie, Principal Dentist at Brisbane’s Tooth Dental.
The procedure, performed in the chair, helps relax the muscles in the jaw.
Veteran health: a groundbreaking tool to help civillian transition
Veterans have a greater chance of successfully transitioning into civilian life thanks to world-first research by the Gallipoli Medical Research Foundation (GMRF), proudly funded by RSL Queensland.
The six-year Service to Civilian Life study unveils a groundbreaking new tool to measure adjustment after military service: the Military to Civilian Adjustment and Reintegration Measure (M-CARM).
You’ve seen our VNRs!
TV shows, digital journalists and content curators alike love our Release Me media packages, choosing to publish the 2 minute news style video as well as the Video News Release (VNR) or Video Media Release.
Already our content has been used for digital support in national stories in leading papers, being viewed thousands of times. (You can see the video pinned to the top of the online story on Helicopter Parenting to the left.) When your story is pitched you can offer this additional video content making it a truly multi-media offering.
Our professionally shot Video News Releases (VNR) have also been repurposed for TV bulletins and flagship morning shows. A Release Me story package has even appeared in social media across the country as an advertisement.
The best thing is the content and footage - the VNR and the short story package - become yours to own and distribute or repurpose however you like.
Our clients also have the opportunity to use the packaged content in their own marketing campaigns, reaching their own audiences with a great story to tell.
Take advantage of our ability to amplify your messages with our public relations specialists behind the scenes ready to help.
