NRL legend Darius Boyd stars in the national launch of a healthcare program to improve the wellbeing of remote communities.

The campaign included a live cross from outback Queensland into Weekend Sunrise on Channel 7, content marketing via multiple social platforms and EDMs PLUS strategy and community stakeholder engagement.

A fully integrated health campaign across TV, radio and print from campaign slogan and concept to TV commercial, media relations, marketing material and internal/external communications.

Paul worked with a graphic designer to create the campaign logo and concept then shot, edited and produced the accompanying TV commercial, social media video campaign and produced marketing/promotional material for stakeholders across the Primary Health Network patch.